Analysis of the 2013 SRI Report: The Global Wellness Tourism Economy and What It Means for Retreats (Part 1)

The 2013 Global Wellness Tourism Economy Report is a landmark study commissioned by the Global Wellness Institute (GWI), in conjunction with leading research firm SRI International (SRI). It was presented at the 2013 Global Wellness Tourism Congress in New Delhi, India.

This report is the very first study to benchmark and analyze one of the fastest-growing global tourism segments: wellness tourism.

The report defines wellness tourism as “travel associated with the pursuit of maintaining or enhancing one’s personal well-being.”

The unhealthy aspects of travel reflect a broader trend – people are unwell, and increasingly so. Aging populations, an alarming rise in chronic disease and unhealthy lifestyles, failing medical systems with rising costs, and the stress associated with the modern lifestyle are all driving a mounting global health crisis.

Many consumers are fighting back, seeking better ways to take care of themselves and integrate healthy habits and activities into their lifestyles and their travel.

Here are some facts:

  • Wellness tourism represents about 6% (524.4 million) of all domestic and international trips.
  • Wellness tourism accounts for about 14% ($438.6 billion) of all domestic and international tourism expenditures.
  • Domestic wellness tourism is much larger than international, representing 84% of wellness tourism trips and 68% of expenditures.
  • Those who seek to maintain wellness while traveling (secondary-purpose wellness travelers) represent 87% of wellness tourism trips and 86% of expenditures.
  • Wellness tourism is projected to grow by more than 9% per year through 2017, nearly 50% faster than overall global tourism.
  • Wellness tourism generates 11.7 million direct jobs, delivering $1.3 trillion of global economic impact

Wellness Tourism is a $438 Billion segment within the Global Tourism Industry and has synergy with many high-growth niche segments:

Global Wellness Industry

Over the next several blog posts, I’ll analyze the report and share my thoughts about what it specifically means to our segment of Wellness Tourism – the Retreats Market.

Download the full report by clicking on the button below:

Download Report.

Credit for this report goes to: “Global Wellness Institute, The Global Wellness Tourism Economy, prepared by SRI International, October 2013.”

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One Comment

  1. Bali Wellness Retreat & BaliYogaTravel

    Thank you for posting SRI Report. 5 years ago, I wrote a 60 pages business plan and it was very difficult to obtain statistics. Most of it was about Medical Tourism rather Wellness Tourism. Winded having to write to people who made it their thesis to obtain any figures.

    This sector sure has come a long way.

    1 Jul 2015 at 5:25 am

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