Hawai’i is one of the an overwhelmingly beautiful place to host a healing retreat. With its lush tropical scenery, temperate climate, tourist-friendly infrastructure, and abundance of vital energy, the Hawaiian Islands draw people from all over the world. It is especially attractive to people who are interested in spirituality, yoga, surfing, healing, and personal development. As a healing arts practitioner or nature enthusiasts, offering a retreat in Hawai’i can be a dream come true. There is little as magnificent in life as sharing one’s gifts in a gorgeous place to a group of grateful people relaxing into themselves.
But the reality of attracting enough clients to create a financially viable retreat can be a different story. There are a lot of factors that go into organizing and marketing a retreat to fill it with people who resonate with your offering. And as Hawai’i is a relatively expensive place to visit, you have the added challenge of reaching clientele who can afford to go to a luxury retreat destination. Here are a few tips for marketing your Hawaiian retreat so it is a joyful, abundant experience for you from start to finish.
This may be the most important part of any venture. Understanding your offering, and making it a special and authentic expression of your passion, is essential for marketing your retreat in a way that actually attracts people. Spiritual seekers can smell inauthenticity a mile away, even if they are not consciously aware of it, and can be put off by retreat facilitators that do not understand themselves enough to market honestly.
Success in any venture requires self-knowing, especially if the venture is based on health and healing. To reach the people that will connect with you and be excited to attend your event, get clear what you are offering, why you are offering it, and how it is an expression of your soul.
Know Your Clientele
Once you clarify your offering you need to know who your people. Usually, specific marketing is the most effective. Marketing specialists recommend identifying your key client – imagining the one person, including details like age, lifestyle, and preference, that is your ideal client. Who is the person that would be most delighted to work with you, who is actually looking for your retreat, whether they know it yet or not? Tailoring your marketing materials and avenues to reach that person will help you reach the clients that are most resonant with your work and most likely to come on the retreat.
Know Your Location
Why are you offering a retreat in Hawai’i? Other than the obvious general reasons, what is special about the islands for you? Why have you chosen the retreat center at which you are hosting your event? Having clear answers to these questions will help you market that specific retreat with clarity and authentic enthusiasm.
Make Personal Connections
Ultimately, most people will attend a retreat you create because of you, because they are moved by your teaching or soul essence and want to spend more time learning from you in a beautiful setting. Fancy marketing plans pale in comparison to making authentic connections with people. Speak from your heart about why you love your work and why you are passionate about offering this retreat, and you will be much more likely to attract the clientele that will be happy to pay for your event and really receive benefit from it.
Get Help From the Locals
This is another crucial part of retreat marketing, and like the other aspects can make or break your planning efforts. It is important to establish a relationship with the retreat center at which you will be hosting your retreat. They can help you know what works and what doesn’t in the area, how to market to the local residents and what kind of deal to give them, and other important information they will have learned from the retreats they have hosted in the past.
Tell It From the Mountain
And lastly, tell everyone you know. Once you feel solid on the intention, feel, and location of the retreat, spread the word far and wide. Favor small personal marketing over mass advertising, but still it is important to make it a daily practice to market in some way until the retreat is filled. A little bit everyday goes a long way in this and every endeavor. And you never know who might be so inspired by your enthusiasm that they say yes, helping both their and your dreams come true.
This article is sponsored by the Kirpal Meditation and Ecological Center. For more info about renting this venue for your upcoming retreats, please call 360-907-5845 or 808-333-9827, or email firstname.lastname@example.org.